Luxury jeweller Nirav Modi opens first boutique in Beijing

By

Maverick Martins

Published
May 8, 2017

Luxury jewelry brand Nirav Modi has expanded its presence in the Chinese market by launching its first boutique at The Peninsula Beijing in Beijing, China. The luxury brand also has plans to add more stores in China over the next few years.

The Nirav Modi Beijing boutique is beautifully designed with a unique store concept. Outstanding features include exclusively designed panels that are inspired by the jewellers exclusive Mughal cut jewels, paying homage to the band’s heritage.

The boutique also exhibits handmade paintings, gold leaf decors and elaborate details, highlighting the jeweller’s craftsmanship in its jewels through its innovative store concept.

“We have Chinese customers visiting our boutiques in New York, London, Hong Kong and Macau. The Chinese customer is changing the face of luxury retail industry all over the world. They are sophisticated luxury buyers, with an eye for detail and craftsmanship. The boutique in Beijing is our first one in China and we have more boutique launches in China planned over the next few years,” said founder, Nirav Modi in a statement.

The fine jewellery collections that will be displayed at the Beijing boutique include the brand's iconic Embrace Collection, which features unique stretchable diamond bangles and rings; the Jasmine Collection, which features jewels with a proprietary diamond cut exclusive to the brand; and the Celestial Collection featuring jewels with solitaire diamonds uniquely set in a diamond halo.