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Reuters API
Published
Apr 21, 2022
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Luxury brand Hermès considers metaverse as means to communicate

By
Reuters API
Published
Apr 21, 2022

Hermès is considering using the metaverse for communications although the maker of Birkin bags and other luxury goods remains focused on craftsmanship, Executive Chairman Axel Dumas told shareholders on Wednesday.


Hermès - DR



"We are curious and interested" about the metaverse, he said, adding it could be a good communications tool.

At Wednesday's annual shareholder meeting, executives signalled plans to maintain a long-term view for production and other strategies, after family shareholders voted to block 54% of Hermes capital, held by the holding company H51, until at least 2041.
 

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