Lux to expand portfolio, targets Rs 2000 crore turnover by 2020

By

Maverick Martins

Published
Feb 17, 2017

Kolkata-based Lux industries is looking to expand its brand portfolio and add more products to their existing range to cater to the youth. The company is targeting an annual turnover of Rs 2,000 crore by the end of 2020 by adding more manufacturing units to its present inventory

Ebell Fashion, a Lux group company that manufactures Lyra, a women’s legging range would now be expanding their portfolio to the women’s lingerie and loungewear segment.

“Our legging business is growing by 50% a year and currently we command a market share of 38% in the mid to premium segment. With that kind of credibility we are hoping to make a place for ourselves in the lingerie segment too,” Udit Todi, senior vice president, Lux Industries told the Economic Times.

The range would be available at all retail outlets that sell Lux products and would be in the market by the end of the quarter.

Moving from being just an innerwear brand, Lux is also concentrating on their outerwear range. One of their premium brands ONN that launched active wear last year is planning to scale up both their manufacturing and selling this year.

“Last calendar year we sold fifty thousand pieces but by the end of 2017 we are targeting the sale of ten lakh pieces of ONN active wear, sold through our distributer and retailer chain,” added Todi.

Lux had recently hired Bollywood actor Varun Dhawan to endorse the brand to connect with the youth.