Lux's Onn launches winter clothing to boost sales

By

Maverick Martins

Published
Jan 3, 2023

Onn, from the house of Lux Industries has launched an extensive range of winter collection for men and boys to boost its sales during the winter season.

The collection comprises of sweatshirts, hoodies, jackets, joggers, and track pants. The prices of the products range from Rs 650 ($8) to Rs 1699.

With the demand for winter clothing in India booming and market growth predicted to accelerate to 6 percent compound annual growth rate, Onn is banking on its affordable pricing to make deeper inroads in this segment.

Commenting on the launch, Saket Todi, director of Lux industries in a statement said, “Lux has always developed innovative product offerings driven by customer demand in response to shifts in consumer tastes and preferences over the years. Understanding the market's needs and changing trends, Onn Premium Wear has become more innovative with its design and features in the winter collection, which includes Onn thermals and winterwear.”

“With the light-weighted, breathable Onn thermals and winterwear range, Onn premium wear meets consumers' expectations for comfortable and stylish thermal wear at an affordable price. We truly hope that consumers would beat the chillness of the season with the warmth of Onn,” he added.

Onn’s winter collection will be available at over 45,000 retail stores across the country and leading e-commerce platforms like Amazon, Flipkart, and Myntra.