Lux Industries Ltd name Jacqueline Fernandez as brand ambassador

By

Maverick Martins

Published
Feb 14, 2023

Lux Industries Limited has signed actor Jacqueline Fernandez to endorse the products of its brand ‘Lux Cozi’.

The brand has launched a new television campaign featuring the actor titled ‘Yeh Nahi Toh Kuch Nahi’. With this campaign, the brand aims to increase its customer base and strengthen its presence across the country.

Commenting on the association, Ashok Kumar Todi, chairman of Lux Industries in a statement said, “This is the first time, a men’s hosiery brand has engaged with a women celebrity for promoting its products. We hope this will take the brand to newer heights and create a deeper connection with its discerning consumers.”

Saket Todi, executive director at Lux Industries added, “As a brand, we are known for our innovation in the industry and this time, we wanted to break the old-fashioned gender stereotype through the campaign and highlight how today’s women don’t hesitate in making the first move. Our objective is to build a stronger connection with the consumers, and we are certain that this campaign will grab the eyeballs of the general mass.”

Lux Industries Limited operates brands like Cozi, Genx, Lyra, and Onn, among many others, and is one of the largest players in the hosiery business.