Lux Industries launches India's first ever scented vest range
today Apr 18, 2019
Lux Industries Limited has launched India’s first ever scented vest range under their flagship brand Lux Cozi and expects it to be a game changer for the brand in the Indian market.
The scented vest range was launched by Bollywood actor and Lux Cozi’s brand ambassador Varun Dhawan in Mumbai. The campaign will be investing heavily on marketing to promote its new product and a campaign comprising of TV, radio, and print featuring Varun Dhawan will soon be launched.
Commenting on the launch, Ashok Todi, chairman at Lux Industries Ltd in a statement said, "We have pioneered many firsts and today we are happy to surprise and excite the market trends during summer by launching the first-of-its-kind range of scented vests for the Indian audience. I am sure this product will also be a game changer and create its own segment."
Pradip Todi, managing director, Lux Industries Ltd added, "Lux Cozi is one of the largest market shareholders in the economy to the mid-segment of men's innerwear. As part of our core business strategy at Lux Industries, we are open to constant revolution and advancement in our product range.”
Lux Industries will also be expanding its online presence through e-commerce besides traditional retail formats to boost sales of its products.
Lux products are retailed in more than 450,000 stores across India and also have a strong online presence with brands like Genx, Lyra, Onn, among many others.
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