×
140
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
Published
Sep 22, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lux Industries eyes Rs 1,000 crore revenue for innerwear brand Lux Cozi

Published
Sep 22, 2022

Lux Industries plans to increase the revenue from its innerwear brand Lux Cozi from Rs 700 crore to Rs 1,000 crore by the 2025 financial year. The brand aims to achieve this by strengthening its presence in regional markets with the help of local celebrities, the Economic Times reported. 

Lux Cozi retails a range of men's innerwear - Lux Innerwear- Facebook


“To begin with we have roped in Sourav Ganguly, the former captain of [the] Indian cricket team, as the brand ambassador for Lux Cozi,” Lux Industries’ executive director Saket Todi told ET Bureau. “Mr Ganguly is a popular person in West Bengal and is well known nationally. Bringing him [on] as a brand ambassador will help us to connect with our potential customers in an effective way.”
 
Following its focus on the West Bengal market, the brand aims to turn its attention to the south of the country. “We want to penetrate this market through regional brand ambassadors as part of our marketing plan,” said Todi about Lux Cozi’s plans for the south. 

As well as reaching more customers through its brand ambassadors, Lux Cozi will also pursue continued double digit growth by expanding its product selection. By January, 2023, the brand aims to have entered the boy’s children’s innerwear market, which it sees as having strong growth potential. 

Copyright © 2022 FashionNetwork.com All rights reserved.