Lux Cozi unveils new campaign with Varun Dhawan to tap young consumers
Lux Industries Limited-owned brand ‘Lux Cozi’ has launched a new campaign featuring its brand ambassador and Bollywood actor Varun Dhawan to connect with the young consumers.
The campaign is targeted at the youth and the brand expects Varun Dhawan’s popularity coupled with the new campaign to help it acquire new young customers across India.
Commenting on the campaign, Saket Todi, executive director at Lux industries, in a statement said: “Lux Cozi has a distinctive pedigree of innovation be it in product launches or brand building initiatives, the new commercial was conceptualised to target the young consumer as it has distinctive youth appeal.”
Udit Todi, executive director of Lux Industries, added: “We have always been at the forefront, leading the change in market offerings. We thank Varun for being a part of this exciting journey of Lux Cozi. The new commercial has been launched in major news and entertainment channels and we have been receiving rave reviews from consumers on social media.”
Lux Industries Limited operates brands like Genx, Lyra, and Onn, among many others, and is one of the largest players in the hosiery business, with a market share of 15 percent of the organised industry.
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