Lux Cozi expands children's range with Lux Cozi Boyz

By

Isabelle Crossley

Published
Nov 14, 2022

Lux Industries Limited is in the process of significantly expanding its Lux Cozi Boyz brand into new product categories. With this move, the inner wear business plans to tap into and dominate the fast growing children’s inner wear market.

Lux Cozi Boys new product launches will include white, colour, and sports vests, semi long and long drawers available in plain and various prints, and interlock drawers and briefs available in plain, print and stripe patterns, the brand announced in a press release on November 14. The inner wear will be made from premium combed cotton with sewing thread to allow for stretch.
 
“The kids’ inner wear segment in India expanded the most as compared to the overall clothing industry in 2021,” said Lux Industries’ executive director Saket Todi in a press release. “This segment is still dominated largely by unorganised players and the branded segment is still at a nascent stage which provides organised players to establish a firm foothold. Lux Industries has been one of the leading brands in the kids’ inner wear segment for boys and with this further expansion of our range, we hope to dominate the market and meet the growing demands of our consumers.” 

New products by Lux Cozi Boyz will retail at between Rs 50 and Rs 90 snd will be available to purchase in over 45,000 stores pan-India. The children’s inner wear market is predicted to grow with a compound annual growth rate of between 9% and 10% and Lux Industries aims to tap into this with its new launches. 
 
Lux Industries Limited was incorporated in 1995 and has around a 20% market share of India’s total organised hosiery business, according to the company. The business also exports its inner wear products to 47 countries worldwide.