Published
Sep 1, 2022
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Lux Industries names actor Salman Khan as brand ambassador

Published
Sep 1, 2022

Lux Industries Limited, one of the country’s largest innerwear and outerwear manufacturers has named actor Salman Khan as the brand ambassador for its brand Lux Venus.


Lux Industries names actor Salman Khan as brand ambassador - Lux Industries


The brand has launched a brand-new campaign ‘Sabko Maangta Hai’ featuring the actor and aiming to double the market share.

The company claims that Venus currently enjoys a market share of 15-16 percent in the men’s innerwear market and expects it to double in the near short-term future.

Commenting on his association with the brand, Salman Khan in a statement said, “It gives me immense pleasure to join the Lux Venus family as their brand ambassador. It was a lovely experience shooting the ad with the team and I sincerely wish that they scale even greater heights in the years to come.”

Udit Todi, executive director at Lux Industries added, “We wanted to reposition Lux Venus as India’s highest selling and most loved vest brand – and who better to justify this positioning than India’s biggest and most loved superstar, Salman Khan! We hope the campaign resonates with Salman Khan’s fans and the greater audience at large.”

Lux Industries Limited operates brands like Genx, Lyra, and Onn, among many others, and is one of the largest players in the hosiery business.

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