Lux India shoots with Kareena Kapoor Khan, Karisma Kapoor, Shah Rukh Khan and Sharmila Tagore

The fragrance, soap, and hair care brand Lux India is launching an advertising campaign with the Bollywood celebrities and family Kareena Kapoor Khan, Karisma Kapoor, Shah Rukh Khan and Sharmila Tagore.

Lux India is launching an advertising campaign with the Bollywood celebrities and family Kareena Kapoor Khan, Karisma Kapoor, Shah Rukh Khan and Sharmila Tagore - Shah Rukh Khan- Facebook

The actor Shah Rukh Khan posted behind the scenes content on his Instagram to give a hint of Lux India’s upcoming advertising campaign that also features three women in his family.

"What a lovely evening with these elegant ladies. The benefits of being in a tub with Lux soap! Thanks @lux_india," Khan wrote.

The advertising campaign will be the first time that the Bollywood celebrities have come together but so far, no details of the advertisement’s plot have been revealed. From the photos shared on Instagram, the shoot’s aesthetics can clearly be seen. Khan is dressed in a black suit and the women in gold evening dresses with Tagore in a gold saree. The four are posed in a luxurious style room with a bath tub.

Khan has worked with Lux India for several years now and has previously appeared in advertising campaigns for the brand with other Bollywood celebrities including Alia Bhatt, Deepika Padukone, and Katrina Kaif. 

Lux, which was founded in Singapore in 1924, is part of the Unilever group. The brand retails an array of products in India such as fragrances, hair products, and scented soaps.

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