×
153
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
LEVI'S
Technical Product Manager
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
By
AFP-Relaxnews
Published
Jun 19, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lululemon unveils skincare products designed for use on and off the yoga mat

By
AFP-Relaxnews
Published
Jun 19, 2019

Lululemon is stepping into the beauty industry with its latest move: the cult yoga brand launches its debut beauty line, dubbed ‘Selfcare,' on Tuesday.

The Canada-based athletic wear retailer is launching its new four-piece beauty line in 50 Lululemon sales points across North America, online at lululemon.com and within some Lululemon associate yoga studios, as well as in partnership with beauty giant Sephora via sephora.com.

The series -- which is cruelty-free and made without parabens and sulfates -- focuses on workout aftercare, offering products designed for use post sweat session. Created with the input of over 100 of the brand's fitness 'Ambassadors' in North America, the range comprises a ‘No-Show Dry Shampoo' to rid the hair of sweat, dirt and oil, and a natural, aluminium-free cooling deodorant that comes in two different scents. A ‘Sweat Reset Moisturizer' claims to "reset your flushed face back to its pre-workout color" and a ‘Basic Balm' promises to lock in moisture before, during and after workouts. Packaging has been designed to be "gym-friendly" with leakproof seals, and the range comes in both travel and full sizes, with pricing from $12 for a travel size deodorant to $48 for a full size face moisturizer.

In focusing on workout beauty, Lululemon is tapping into a growing industry trend for gym-friendly makeup and skincare products. Earlier this year the cosmetics giant Maybelline kicked things off with a capsule collection launched alongside the sportswear heavyweight Puma, featuring a smudge-proof mascara and limited-edition shades of Maybelline's signature ‘Super Stay Matte Ink' long-wear lip color. Wet n Wild also put its stamp on the trend with a ‘Pump' hair and makeup collection spanning dry shampoo, cleansing wipes, face palettes and other gym-focused products.
 

Copyright © 2022 AFP-Relaxnews. All rights reserved.