×
219
Fashion Jobs
GANESH GRAINS LTD
Looking For Area Sales Manager For hq Raipur, Chhattisgarh
Permanent · Raipur
FOCUS LIGHTING AND FIXTURES LIMITED
State Head / Area Sales Manager / Bdm / Sales Manager
Permanent · Ahmedabad
TATA AIA LIFE INSURANCE
Openings For Area Sales Manager – Dbs Lvb
Permanent · Chennai
OMSOM GROUP
Looking For Production Manager From Rice Processing Plant - Vashi
Permanent · Navi Mumbai
ALUDECOR LAMINATION PVT LTD
Area Sales Manager(Projects)- Kolkata
Permanent · Kolkata
INCREDIBLE TECHNOLOGIES PRIVATE LIMITED
Opening For Area Sales Manager at Bangalore
Permanent · Pune
MEDLEY PHARMACEUTICALS LTD
Medley - Regional Sales Manager - Pune - Cardio And Diabetic
Permanent · Pune
SALASAR BALAJI INDUSTRIES
Area Sales Manager
Permanent · Guwahati
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager
Permanent · Pune
INDUSIND BANK LIMITED
Area Sales Manager - Home Loan @ Indusind Bank
Permanent · Kolkata
NAVIN FLUORINE INTERNATIONAL LIMITED
Opening For dy. Manager - hf Production at Nfil, Surat
Permanent · Surat
NATIONAL PLASTIC INDUSTRIES LTD
Opening For Area Sales Manager
Permanent · Mumbai
DAMYAA (P.J) FOODS PRIVATE LIMITED
Area Sales Manager - Jabalpur & Chhattisgarh
Permanent · Bhopal
M/S. D2C INSURANCE BROKING PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
MCUBE CONSULTANTS
Area Sales Manager/ Sales Officer
Permanent · Indore
XOTIK FRUJUS PVT. LTD.
Area Sales Manager (gt)-Mumbai
Permanent · Mumbai
EXPONENT JOBS
Production Manager (Non Veg - Sausage), Location- Angola (Africa)
Permanent · Angola
HARI DARSHAN SEVASHRAM (P) LTD
Area Sales Manager - Maharashtra
Permanent · Pune
SOSYO HAJOORI BEVERAGES PRIVATE LIMITED
Area Sales Executive/Area Sales Manager
Permanent · Surat
MEDLEY PHARMACEUTICALS LTD
District Sales Manager - Calicut
Permanent · Kozhikode
ROHIT EXTRACTIONS PRIVATE LIMITED
Area Sales Manager / Technical Sales Manager For (Aqua Feed) Gujarat
Permanent · Ahmedabad
FIBERNET SOLUTIONS OPC PVT LTD
Area Sales Manager
Permanent · Bhopal
By
Reuters
Published
Sep 9, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lululemon sees holiday-quarter profit plunging on higher marketing costs

By
Reuters
Published
Sep 9, 2020

​Yogawear maker Lululemon Athletica Inc said on Tuesday it was “cautiously optimistic” about the holiday season and forecast current-quarter adjusted profit to fall as much as 20% due to higher marketing expenses.


Net revenue rose 2.1% to $902.9 million, compared with estimates of $842.5 million - Facebook: Lululemon


The company’s shares, which have risen more than 50% this year, were down about 5% in extended trading.

Lululemon said it would ramp up marketing spending on Mirror, the at-home fitness company it bought for $500 million earlier this year, to capitalize on booming demand for home workout classes spurred by the coronavirus and the opportunity to drive business during the holiday season.

The investment in Mirror, which is expected to generate $150 million in 2020 revenue, comes at a time the yogawear maker was forced to halt its in-store yoga and fitness classes, a key marketing strategy that had brought in more shoppers to stores.

Lululemon said it was preparing for a number of scenarios and pulled forward its investments in the digital channel as the busy holiday season approaches.

“Our starting point is that the environment remains uncertain. Covid is not yet contained in many of the markets where we operate,” Chief Executive Officer Calvin McDonald told analysts.

Lululemon’s relatively small stores, which constrain the number of shoppers it can allow inside, and reduced operating hours would impact store traffic in the second half of 2020, the company said.
But to counter that, Lululemon said it would open 70 seasonal stores in key centers for the all-important holiday season to bring in more shoppers to its brick-and-mortar stores.

Lululemon’s direct-to-consumer business, which includes online sales, jumped 155% in the second quarter ended Aug. 2.

Net revenue rose 2.1% to $902.9 million, compared with estimates of $842.5 million, according to IBES data from Refinitiv.

© Thomson Reuters 2021 All rights reserved.