Lulu Mall Lucknow holds ethnic fashion fair

By

Isabelle Crossley

Published
Apr 20, 2023

Lulu Group’s Lulu Mall in Lucknow has launched a multi-brand ethnic fashion fair to showcase an array of new collections until April 23. The mall has set up stalls in its atrium for brands offering exclusive discounts at the shopping event. 

“Experience the charm of ethnic fashion at its best with Lulu Mall Lucknow,” the mall announced on Facebook. “Join us in celebrating the rich culture and exquisite craftsmanship of India through Lulu Ethnic Couture, showcasing stunning outfits from top brands. Don’t miss out on this limited-time event.” 
 
The shopping fair features specially curated stalls from brands including Avantra by Trends, Meena Bazaar, Aarke by Ritu Kumar, W, Biba, Aurelia, Libas, Rangriti, and Greenways. The wide selection of womenswear is complemented by men’s traditional wear brand Tasva, which has launched its latest occasion wear collection in its store in the mall. 

Each of the participating brands has launched different promotional offers to coincide with the event to drive sales at the time of the spring wedding season. The event is designed to increase footfall in the mall and connect ethnic wear brands with new customers. 
 
Lulu Group is headquartered in the UAE and run by M A Yusuff Ali who is originally from Thrissur, Kerala. Ali launched the business in the year 2000 and the multinational conglomerate operates across Asia and also has retail estate and hospitality arms, according to its website.