Lovechild partners with Myntra to launch Highlighted Nakhre, Band Baaja Blush

By

Maverick Martins

Published
Feb 24, 2023

Masaba Gupta’s brand ‘Lovechild’ has partnered with e-commerce major Myntra to launch a new range of products with the Highlighted Nakhre and Band Baaja Blush collections.

With these collections, the brand has diversified its portfolio of existing product categories with the addition of blushes and highlighters.

‘Highlighted Nakhre’ will be available in 2 palettes ‘Chandni’, which is specifically formulated for fair to medium complexions, and ‘Sitara’ for dusky skin tones. ‘Band Baaja Blush’ range includes blushes in 6 shades that are suitable for all Indian skin tones.

Commenting on the launch, Masaba Gupta, founder of Lovechild in a statement said, “With immense love from across the country, this time around we have partnered with Myntra to drive discoverability for the brand across the country and to emerge as a powerful player in the beauty segment.”

Sharon Pais, chief business officer at Myntra add, “We are excited to be Lovechild’s destination of choice as they step into the face makeup category with the launch of their stellar highlighter palettes and crème blushes. Youth icon Masaba Gupta’s signature style truly reflects in the products that are poised to strike a chord with our thriving base of beauty enthusiasts.”

Lovechild claims that all its products are PETA-certified, vegan, and cruelty-free. Their products are available online on the brand’s website, Myntra Beauty and at House of Masaba stores across India.