LoveChild by Masaba reports over 40K viewers at recent Myntra live launch

By

Isabelle Crossley

Published
Mar 2, 2023

The recent LoveChild by Masaba beauty brand launch on Myntra’s live shopping platform drew a crowd of over 40,000 viewers, making it one of the largest scale live launches on the M-Live platform. 

Lovechild by Masaba went live simultaneously across a range of platforms including Myntra Studio, Myntra’s Instagram page, and Lovechild’s Instagram page among others to attract the maximum number of viewers and this strategy paid off as the event was one of Myntra’s biggest to date, the business announced in a press release on March 1. The live launch took place on February 22 and viewers could tune in via the M-Live platform to see brand founder Masaba Gupta showcase her nascent brand’s latest products and speak about her inspirations and how to use them. 
 
The live session launched LoveChild's 'Shaadi' inspired Band Baaja Blush creme blush range as well as its new ‘Highlighted Nakhre’ range of highlighter palettes. Gupta spoke via M-Live’s live chat function to fans and beauty enthusiasts as she unveiled the new beauty collection. 

“Staying true to her personality, Masaba kept the interaction fun and free flowing,” Myntra announced in a press release. “During the session hosted by popular beauty influencer, Debasree Banerjee, Masaba also touched upon dealing with acne and sensitive skin over the years her desire not to restrict women with preconceived notions of beauty and skincare. She spoke about her fascination with ingredients such as hyaluronic acid, Shea butter, and niacinamide, while highlighting her admiration for ethical products, which led the way for her to ensure that LoveChild products are PETA certified and free from sulfates and parabens. The session culminated with mentions of unmatched offers that viewers could use to avail her products at attractive prices on Myntra Beauty.”