Lovebirds opens doors to its new store in Colaba, Mumbai
On April 21, ready-to-wear brand Lovebirds opened the doors to its new flagship store located inside the historic Wesley Church in Colaba which was built in 1890.
Lovebirds’ spacious new store is found within the side extension of the Church and its interior was designed by Saurabh Dakshini of Studio Organon, the brand announced on Facebook. The conceptual space displays Lovebirds’ new spring/ summer 2022 collection in the form of an art installation to create a thoughtful atmosphere.
“Most precious of clothes have been stored in Deodar chests for generations,” Lovebirds wrote on Facebook, announcing the store opening. “Project is a study of this one material. Our main island display is inspired by ikebana diagrams and made with Deodar and patinated brass. The original terracotta tiled floor of the building from 1890s forms a perfect back drop to this display. The open plan layout is like a landscape. A system of dispersed pieces of furniture that support different activities, like folies emphasises movement through a park.”
The store launch was accompanied by the launch of an in-store exhibition named ‘For Love’. The photo exhibit was a collaboration between photographer Ashish Shah and Kankaria and features introspective portraits exploring the theme of love.
“When we decided to open a brand store in Bombay, we knew that we wanted something truly special, not just a retail space or a storefront in the middle of a shopping district,” Lovebirds’ creative director Kshitij Kankaria told Vogue India about the genesis of the store. “The architecturally rich heritage buildings in Colaba were high on our shortlist and when we came across the Church early this year, somehow we knew it was meant to be Lovebird’s home in Bombay.”
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