Published
Oct 19, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Lovebirds and NorBlack NorWhite collaborate on womenswear line

Published
Oct 19, 2022

Lovebirds and NorBlack NorWhite have collaborated on a bold, conceptual womenswear line. The womenswear brands have blended their aesthetics to create a bright, arty aesthetic for the festive season. 

Festive wear by Lovebirds x NorBlack NorWhite - NorBlack NorWhite- Facebook


The first ever Lovebirds x NorBlack NorWhite collaborative line has launched on both brands’ e-commerce websites, NorBlack NorWhite announced on Facebook. The luxury womenswear collection features glitter harlequin prints, vibrant, tie-dye textiles, and translucent layers which add a hint of nostalgia, added to by the use of traditional craft techniques. 

“We often wear each other’s pieces, especially during times of celebration,” Lovebirds co-founder Amrita Khanna told Vogue India about how the collaboration came about. “The idea for the collaboration came to mind during a friend’s event and we thought to ourselves, why not celebrate our friendship, the time that we’ve spent together and the merging of two different worlds— essentially a toast to our similarities and differences.” 

Both brands are known for working with local craft clusters and using heritage design techniques and they brought this into the collaborative line. With loose shapes and bold hues, the collection has a relaxed fit yet striking aesthetic. 

“A collaboration like this gives us the opportunity to work with another brand that is so different, allowing us to explore newer spaces that may not have existed within our own brands, all while learning from one another,” said Lovebirds co-founder Amrit Kumar. “It enables everything around you to expand — your processes, your thinking and your making… We were able to bring this one to life because we all believe in sharing and making ideas happen with one another.”
 

Copyright © 2024 FashionNetwork.com All rights reserved.