Loungewear brand Dandelion steps into homewares with 'Dandelion Living'
Men’s and women’s loungewear and sleepwear brand Dandelion has stepped into homewares and released a new product line ‘Dandelion Living’ to respond to changing consumer demand during the ongoing pandemic.
With its maiden collection ‘Dream a Dream’, Dandelion Living offers a range of products and gift sets including handcrafted soy candles, decorative cushions and pillows, and embroidered quilts. Many of the items feature whimsical lettering with words including ‘gratitude’, ‘abundance’, ‘kindness’, and ‘balance’, among others.
The line’s aesthetic mirrors the youthful, cosy style of Dandelion’s clothing range and embroidered dandelions give an ethereal touch. The line retails from Dandelion’s dedicated e-commerce store and prices range from Rs 250 for cushion fillers to Rs 7,400 for a duvet.
“Dandelion comes from our shared experience of braving this unprecedented new world,” the brand’s founder, Samyukta Nair, told Vogue India.
“Especially at this time, I found myself seeking comfort and recharging in my living space. Packed with intent in words, feelings and fragrances, our dream essentials are designed to charge up the higher power within us and rediscover our personal potential and living space to be a safe haven without the distraction of our anxieties.”
Samyukta Nair launched Dandelion in 2014 in Mumbai. The brand retails from its e-commerce store, as well as from multi-brand retailers including Amazon India, Myntra, and Pernia’s Pop-Up Shop.
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