Louis Vuitton names Squid Game star Jung Ho-Yeon new global ambassador

By

Jennifer Braun

Published
Oct 8, 2021

Luxury fashion house Louis Vuitton took to Instagram on Wednesday to announce Squid Game star Jung Ho-Yeon as its latest global ambassador.

“Ho-Yeon Jung joins as new Global House Ambassador for Fashion, Watches and Jewelry,” Louis Vuitton wrote in its caption on Instagram. 

“Perfectly embodying the independent [Louis Vuitton] woman, the Netflix [Squid Game] star embarks on this new journey with the Maison after first gracing the runway and being featured in a ready-to-wear campaign in 2017.”

Louis Vuitton creative director Nicolas Ghesquiere also shared his take on Jung’s talent and personality, following the partnership.

“I immediately fell in love with Ho-Yeon’s great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago.”

The model and actress is no stranger to the brand. She was featured in Louis Vuitton’s ready-to-wear campaign in 2017. She has also been featured in Vogue Japan, Vogue Korea, W Korea, and Harper’s Bazaar Korea. The 27-year-old rising star is already the most followed South Korean actress on Instagram. 

The partnership with Louis Vuitton is one of many new modelling gigs. Jung Ho-Yeon also scored a partnership with Adidas Originals featuring a campaign where she is captured modelling a sporty tracksuit.