Louis Vuitton receives Butterfly Mark by Positive Luxury

Louis Vuitton has been awarded the Butterfly Mark, powered by Positive Luxury, for excellence across areas of innovation, social and environmental practices, governance and philanthropy.

“Great design, sustainability and a great business do go hand in hand,” said Michael Burke, CEO of Louis Vuitton, describing how sustainability is integral to the company’s business.

Founded in 2011, Positive Luxury celebrates brands that act with a deep respect for our world and generations to come. It provides transparency through the interactive Butterfly Mark, showcasing luxury brands who are proactively taking the lead on sustainability.