Lotus Organics + partners with Wildlife Trust of India for 'Sustainable September' campaign
Organic beauty brand Lotus Organics + has teamed up with The Wildlife Trust of India to launch its ‘Sustainable September’ campaign with celebrity brand ambassador Dia Mirza to raise awareness about climate change.
With the tag line ‘care to live organic’, Lotus Organics + will launch a new digital campaign on September 1 which will run until October 19, the brand announced in a press release. For the campaign, Mirza has put together a set of her favourite products which will be sold as a limited edition set in pinewood boxes with only 50 sets available.The brand will also donate a portion of sales to the WTI during the campaign and will hold interactive events on social media to raise awareness about the environment.
“At Lotus Organics +, we strongly believe in sustainability, protecting nature and our wildlife,” said Nitin Passi, joint managing director of parent company Lotus Herbals in a press release. “It has propelled us and Dia to join hands with the Wildlife Trust of India to celebrate ‘Sustainable September’. Our intention is to inspire people to adopt a sustainable lifestyle and realise the importance of climate change and how it adversely affects our wildlife and the environment.”
“I’m proud to be a part of the initiative taken by Lotus Organics + towards wildlife conservations and protection in association with the Wildlife Trust of India,” said Mirza. “To raise awareness on these critical issues, I have put together 50 limited addition boxes of my favourite bakuchiol range of organic skincare products, the sales proceeds of which goes towards wildlife conservation. Each one of us can contribute towards making a difference and I am grateful to Lotus Organics + for helping us make the difference.”
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