Lotus Organics names Dia Mirza as its brand ambassador
Organic beauty brand Lotus Organics has named Bollywood actress Dia Mirza as the brand ambassador for its range of skincare and hair care products.
With this association, Mirza will be seen endorsing the brand through multiple campaigns which will run across digital platforms.
Commenting on the association, Nitin Passi joint managing director at Lotus Herbals in a statement said: “Lotus Organics is a brand committed to a non-toxic lifestyle and emphasizes the benefits of living life the organic way. We are delighted to associate with Dia Mirza, who shares the same passion for a better, greener world. She personifies the organic lifestyle, cares about the environment, and makes conscious choices towards sustainability."
Actress Dia Mirza added: “I’m proud to be associated with Lotus Organics, a brand that has deep-rooted values and an ethical approach towards the environment. I am personally committed to sustainable living and aim to live a no-plastic lifestyle.”
Mirza will start her association with the brand by featuring in an earth day campaign called #liveorganic lifestyle. The campaign aims to reach out to millennials, Gen Z, and others to create awareness on environmental issues.
Copyright © 2021 FashionNetwork.com All rights reserved.