Lotus Organics launches campaign with Dia Mirza for its sun care range
Premium beauty brand Lotus Organics has launched a new campaign with its brand ambassador Dia Mirza to promote its sun care range.
The actor will endorse the sun care range in a new digital campaign which will run across social media and OTT (over-the-top) platforms.
Through this campaign, the brand aims to reach out to a youthful audience of millennials, Gen Z, and the actor’s fan base to create awareness about organic beauty products and protection of the environment.
Commenting on the new campaign, Nitin Passi, chairman managing director of Lotus Herbals in a statement said, “Our brand ambassador, Dia Mirza, is internationally recognized for advocating the adoption of a sustainable lifestyle and this resonates with our brand messaging. In this new campaign, she highlights the benefits of using mineral-based sunscreens as they provide the best layer of protection from sun-induced skin damage.”
Dia Mirza added, “I am a huge fan of Lotus Organics+ products since they only use 100 percent certified organic actives. I feel it’s very important to use beauty products that are natural, free of toxins, and healthy for our planet and ourselves. Lotus Organics+ embodies that idea of a sustainable and healthy lifestyle.”
The sun care range from Lotus Organics is available on its e-commerce store as well as on multi-brand e-commerce stores with Nykaa, Myntra, Amazon, and Purplle, among others.
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