Lotus Organics launches campaign with actor Dia Mirza
Beauty brand Lotus Organics+ has launched a new campaign with actor Dia Mirza to promote its newly launched range of skincare products.
The actor will endorse the brand’s skincare products in a new campaign which will run across various platforms such as Facebook, Instagram, and YouTube among others.
Through this campaign, Lotus Organics+ aims to create awareness about organic beauty products and expand its customer base among the millennials and Gen Z.
Commenting on the new campaign, Nitin Passi, chairman managing director at Lotus Herbals in a statement said, “In the new campaign our brand ambassador Dia Mirza highlights the organic ingredients that go in our precious brightening range, potency of the organic ingredients in achieving skincare goals and the message to all of our customers to ‘live organic’.”
Actor Dia Mirza added, “Lotus Organics+ resonates with me as their products use only 100 percent certified organics. I believe that it is important that our lifestyle should be natural, free of toxins and healthy for the planet as well as ourselves. Lotus Organics+ embodies the idea of a sustainable and healthy lifestyle.”
The newly launched range from Lotus Organics+ will be available at its e-commerce store as well as on multi-brand e-commerce stores with Nykaa, Myntra, Amazon, and Purplle, among others. The brand claims it uses 100 percent certified organic actives in its products and 100 percent recyclable packaging.
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