Lotus Organics collaborates with NGO Antarkranti to launch ‘Holi’ collection

By

Maverick Martins

Published
Mar 22, 2021

Premium organic skincare brand Lotus Organics has collaborated with NGO Antarkranti to launch a special ‘Holi Spring Ritual’ collection box.
 

The collection will be launched with a social media campaign that includes Instagram and Facebook. To increase awareness and expand social traffic the campaign will also run on the Lotus Organics website and Antarkranti’s social media platforms.

The collection box will have organic skincare products from the brand and handmade natural gulal made by released prisoners using edible grade ingredients, flowers and food colours that are lab tested for skin safety.

Commenting on the collaboration, Nitin Passi, joint managing director at Lotus Herbals, in a statement said: “Lotus Herbals is proud to associate with an NGO that provides spiritual empowerment, livelihood and   positive engagement opportunities to prisoners for a reformed lifestyle. This association symbolises and elevates the values that the brand stands for. I’m confident that our Holi Spring Ritual Box with our organic skincare products and the handmade natural gulal from Antarkranti will be well appreciated by our consumers.”
 
Founded in 1993, Lotus Herbals is one of the leading players in the country’s beauty care segment. It has over 30 exclusive stores pan India and sells on leading e-commerce websites like Amazon, Nykaa, Myntra, Flipkart, and others.