Lotus Makeup appoints Vaani Kapoor as brand ambassador
Lotus Herbals has appointed Bollywood actress Vaani Kapoor as its brand ambassador for its range of skin-friendly natural makeup products. As part of the agreement, Kapoor will endorse a range of Lotus Herbals products for two years.
Kapoor is the new face of Lotus Herbals and will star in a range of promotions for the brand, Lotus Herbals announced in a press release on November 7. Kapoor will endorse Lotus Makeup’s Proedit and Ecostay ranges in pan-India campaigns.
“We are delighted to have Vaani Kapoor endorse the Lotus makeup brand since she resonates with our brand’s commitment towards clean and non-toxic beauty,” said the business’ chairman and managing director Nitin Passi in a press release. “We launched Lotus Makeup in 2011 and were the first Indian vegan makeup brand to hit the market. Today’s discerning consumers are eco-conscious and are on the lookout for makeup products that provide safety, efficacy and ethical practices. The high-performance product offerings from Lotus makeup tick all the boxes and appeal to a wide spectrum of consumers who wish to use only natural products for their makeup regime.”
Lotus Herbals plans to harness Kapoor’s pan-India popularity to engage new customers, especially in the Gen Z age group. A brand film starring Kapoor will be disseminated across social media and in select multiplex cinemas.
“I am happy to be associated with Lotus Makeup, a makeup brand that is focused on ethical and sustainable beauty,” said Kapoor about her new role. “I love their products as they are vegan and cruelty free and also free of parabens and other toxic ingredients. Their product range takes care of all my makeup needs and works beautifully for all occasions.”
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