Lotus Herbals partners with Mumbai Indian to launch digital video campaign

By

Maverick Martins

Published
Mar 14, 2023

Natural beauty care brand Lotus Herbals has partnered with Mumbai India’s women’s cricket team as the principal sponsor for the first edition of the Women’s Premier League (WPL).

As part of the partnership, the brand has launched a digital video campaign where Mumbai Indians women cricketers, Harmanpreet Kaur, Yastika Bhatia, and Natalie Sciver will be seen endorsing the brand’s sunscreen range.

The campaign will run across social media and OTT platforms. Additionally, Lotus Herbals will promote the brand through various branding opportunities across stadiums thereby, creating maximum visibility, reach, and engagement.

Commenting on the association, Nitin Passi, chairman managing director of Lotus Herbals in a statement said, “We are proud to be the principal sponsor for the Mumbai Indians WPL team and support the talented women cricketers who are breaking boundaries in sports. Our brand values combined with the prowess of these women cricketers resonates strongly with our loyal consumers in India and overseas markets.”

“Our new campaign on Sun protection focuses on India’s first sports sunscreen which is specifically designed to provide the ultimate sun protection under extreme conditions. As the market leader in the sun protection category, we continue to innovate and bring cutting-edge products that are scientifically researched and crafted with natural actives,” he added.

Lotus Herbals claims that its ‘Safe Sun’ range is the market leader in the sun protection category and the largest selling sunscreen brand in India.