Lotus Herbals launches ‘Go Glow Girls’ campaign with Jacqueline Fernandez

By

Maverick Martins

Published
Apr 1, 2021

Beauty brand Lotus Herbals has launched a social media campaign ‘Go Glow Girls’ for its flagship brand, Lotus Whiteglow, with its brand ambassador and Bollywood actress, Jacqueline Fernandez.
 

With this campaign, the brand will also launch a month-long contest to select four girls from across India, who will be the social faces of the brand for the next two months.
 
Through this campaign, Lotus Herbals plans to connect with the millennials directly on social media and expand its customer base through social media influencers.

Commenting on the launch of the campaign, Nitin Passi, joint managing director at Lotus Herbals, in a statement said: “This is the first time that we are embarking on a nationwide hunt to discover new talent who will be the social faces of the brand. With this campaign, we aim to break through the clutter and engage directly with millennials, who form a large part of our consumer base.”
 
Jacqueline Fernandez added: “This is a fun peppy campaign and it’s wonderful that Lotus Whiteglow is creating a platform where budding talent can showcase their creative skills. It’s a perfect medium to connect with young aspirational women and I am really looking forward to seeing the new Glow Girls.”

Founded in 1993, Lotus Herbals is one of the leading players in the country’s beauty care segment. It has over 30 exclusive stores pan India and sells on leading e-commerce websites like Amazon, Nykaa, Myntra, Flipkart, and others.