Lotus Herbals names Malaika Arora as brand ambassador for its YouthRx brand

By

Maverick Martins

Published
Dec 14, 2021

Lotus Herbals has signed actor Malaika Arora as the brand ambassador for its Lotus Herbals YouthRx brand and its range of natural, anti-ageing skincare products.
 

The two-year association will see the actor feature in the brand’s multimedia campaigns across TV and digital platforms.
 
Commenting on the association, Nitin Passi, joint managing director at Lotus Herbals in a statement said: “Lotus Herbals Youth Rx symbolises green beauty and our scientifically researched natural product line redefines the anti-aging category. We are glad that we have such a stunning celebrity endorser who resonates with the brands ethos and values."

Malaika Arora added: “I am delighted to associate with Lotus Herbals YouthRx since their products are free from parabens and artificial preservatives, is non-toxic to the environment and are tested on Indian Skin. My need for younger and healthy-looking skin has finally been met by Lotus YouthRx.”
 
Founded in 1993, Lotus Herbals is one of the leading players in the country’s beauty care segment. It has over 30 exclusive stores pan India and sells on leading e-commerce websites like Amazon, Nykaa, Myntra, Flipkart, and others.