Published
May 2, 2019
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Lotto launches Lotto Breeze line in India

Published
May 2, 2019

The Italian sportswear brand Lotto has launched a new product line in India for the summer season, a range of sneakers designed with cooling technology named Lotto Breeze. 


Lotto has launched its Lotto Breeze line pan-India - Lotto


Lotto has launched Lotto Breeze for the first time in India. The range of men’s and women’s sneakers are designed for the high temperatures of Indian summer weather and include a range of cooling features.

Retailing from Rs 3,299 ($47.44), the new line of shoes feature an Air Breeze sock liner to improve air circulation and a cooling insole. The slip-on shoes also feature anti-odour textiles and are designed to be comfortable and light weight. 

The line has launched pan-India. As Lotto continues to roll out its India expansion plans, the brand is also increasing its focus on the market with new product line launches and an increased online presence across multi-brand e-commerce platforms such as Flipkart. 

Lotto was launched in Treviso, Italy, in 1973 and the brand now retails in over 130 countries worldwide. While working with Ace Turtle for expansion, Lotto’s Indian licensee for retail is SSIPL Lifestyle Pvt. Ltd which was founded in 2007 by SSIPL Group.

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