LOréal brings back luxury brand Lancôme to the Indian market
LOréal India has bought back leading luxury beauty brand Lancôme to the Indian market. The brand was earlier withdrawn due to lack of demand for high-end luxury products in India.
However, with the growth of luxury beauty brands in India, Lancôme has re-entered the market and will offer a broad range of products that include skincare, make-up, and fragrances.
The launch of Lancôme will be supported by a 360-degree communication campaign, that includes an influencer engagement, a digital campaign with Sephora & Vogue, and point of sale initiatives.
Commenting on the launch, Amit Jain, managing director at L'Oréal India in a statement said, “Over the recent years, we have seen a rise in high-end and luxury categories in personal care and beauty segments. By bringing back Lancôme to India, an iconic luxury brand from our global portfolio, we aim to cater to India's growing beauty consumers who are looking for such premium beauty products.”
Nitesh Kanchan, CEO, Sephora India said, "We are happy to welcome Lancôme into the Sephora portfolio of exclusive brands. It is a brand we share a similar lineage with and one that has a strong potential in our country. With the introduction of Lancôme, we will strengthen our presence as the leader in luxury beauty. The future post Covid looks very exciting with this launch.”
Lancôme products are exclusively available at Sephora in 17 stores across India and online on the Sephora website.
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