London's Bond Street teams up with FT Weekend

By

Cajsa Lykke Carlson

Published
Sep 11, 2015

Bond Street, the luxury central London shopping area, has partnered with the Financial Times Weekend magazine to celebrate the publication's 30th anniversary.

More than 15 of Bond Street's luxury brands have teamed up to launch a series of exclusive in-store events from October 12-24, for the "Bond Street Series…Celebrating 30 Years of FT Weekend" campaign, which is set to become an annual event.

The campaign is delivered by the New West End company and will feature brands including Burberry, Ralph Lauren, De Beers, Mulberry, Bonhams and the Royal Academy of Arts. The initiative is a partnership with leading global property adviser CBRE, the GREAT Britain campaign and British Airways, and will take place during the Frieze Art Fair in London.

Caroline Daniel, editor of FT Weekend, comments, “I am delighted for FT Weekend to be part of such a unique series of events. The Bond Street Series will underscore FT Weekend's role in bringing together our brand of smart journalism with London's vibrant arts, culture and luxury market.”

Jace Tyrrell, Deputy CEO of New West End Company and Campaign Director for Bond Street, comments, “This campaign is the result of 12 months of strategic planning together with Caroline Daniel and has only been made possible by the support of our three headline sponsors. Our ongoing partnerships with the GREAT campaign and British Airways have continued to offer significant value and the additional backing from CBRE, a global property specialist headquartered next to Bond Street, has really enabled us to elevate this campaign. This is certainly not a one off for Bond Street, we want the Series to become a permanent fixture within the luxury calendar and we are already starting to shape our plans 2016.”