London College of Fashion part of the UN's mission to end violence against women
The London College of Fashion launched a campaign this Friday, entitled #TheOrangeProject, focused on raising awareness about violence against women. The campaign, launched in collaboration with Nick Knight’s SHOWstudio platform and the United Nations, includes a social media take-over and a student design competition.
Part of this year's initiative, an ongoing effort of the UN Trust Fund to End Violence Against Women, is a focus on the fashion industry. The project also includes an orange label created by students at the London College of Fashion that will be used on a variety of garments and goods manufactured around the world, according to the UN Trust Fund's website.
The design competition component of the project solicited entries in six areas from design students around the world: beauty, journalism, design, photography, film, and illustration. Students were challenged to produce work that reflected the theme of the campaign. The winners of the contest, announced Saturday, can be viewed on illustrious fashion photographer Nick Knight’s SHOWstudio platform and LCF's website.
“I want our industry to stop today and think about how we portray women,” siad Frances Corner OBE, Head of the London College of Fashion. “In our advertising, our fashion narratives, our designs and our strategies - and then we can make a powerful difference. One in three women has experienced physical or sexual violence at some point in their lives. That’s a staggering number. How often does the fashion industry question its use of the female image - women as victims, hypersexualised or two-dimensional?”
The campaign also took to social media on Saturday, November 25, urging users to post pictures of the color orange under the hashtag #TheOrangeProject in the caption. Participants were asked to post positive images that convey the message 'Fashion Says No to Violence Against Women.'
The Orange Project is part of the United Nations’ Trust Fund to End Violence Against Women campaign, which celebrated its 20th anniversary this year. The fund works to spread awareness of domestic violence and human rights violations against women, regardless of age, background, ethnicity, or income.
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