LMIFW appoints Miss Malini as 'social media voice'

Fashion blogger and influencer Malini Agarwal (a.k.a Miss Malini) has been appointed as the social media voice of Lotus Makeup India Fashion Week (LMIFW), where she will report on the event in Fashion Dialogues by Miss Malini.

“Our Social Media Voice for #LMIFW, MissMalini is all set to bring to you all the action live with exclusive updates and so much more,” wrote LMIFW on its social media. “Stay tuned to their pages for all the exclusive scoops.”

Agarwal will give live commentary on the event’s runaway shows and post on both her and the LMIFW social media pages. As social media influencers gain more and more sway in India, the digital heavyweights are also being utilised by the fashion establishment. With every passing fashion week, social media plays a greater role.

Malini Agarwal hails from Allahabad in Uttar Pradesh and is now based in Mumbai.
Agarwal started the Miss Malini blog on 2008 as a hobby and it is now one of India’s widest-read fashion and lifestyle blogs. Agarwal has also worked as a media partner for Lakmé Fashion Week and Blenders Pride Fashion Week.

LMIFW appoints Miss Malini as 'social media voice'

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