Liva launches LAPF Studio in Jaipur
Aditya Birla Group’s leading fashion brand Liva in association with Garment Exporters Association of Rajasthan (GEAR) has launched its fourth Liva Accredited Partner Forum (LAPF) Studio in the city of Jaipur.
Liva opened its first design studio in Noida in 2017, before the brand entered the international market with a Studio in New York and recently opened its third studio in Tirupur.
The new Studio will house a collection of more than 2,000 wide varieties of fabrics including woven, knitted, flat knitted and more. Liva’s season collection by its in-house designers will also be showcased at the studio to attract global buyers.
Commenting on the launch, Rajeev Gopal global chief marketing officer at Aditya Birla Group in a statement said: “Customer demand from the textile industry is increasing, mandating the companies to step up their game. We at Liva have always been the pioneers of change in the industry and yet again have proved the same through the launch of this Studio which is beneficial for Jaipur Cluster”.
Rajiv Dewan president at GEAR added: “Our vision in GEAR has been always to work towards excellence in buyer engagement, infrastructure, and product innovation through collaboration. In this direction, we see LAPF Studio as a platform for fuelling business growth for the Jaipur cluster. We look forward to innovations in fabric and Liva seasonal collection”.
Liva is the only branded viscose fabric in India. It currently caters to the needs of apparel brands like Madura Fashion and Lifestyle, Fashion Big Bazaar, Lycra, Spandex, Zara and H&M, among many others.
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