×
250
Fashion Jobs
LUPIN
Opportunity For Area Manager - Mass Marketing - Lupin Ltd
Permanent · Pune
SOBHA
Manager - Sales at Sobha Nesara, Kothrud - Pune
Permanent · Pune
MIDAS HYGIENE INDUSTRIES PRIVATE LIMITED
Area Sales Manager - Punjab
Permanent · Jalandhar
PETPOOJA
Area Sales Manager || Software Sales (Pos) || Petpooja
Permanent · Navi Mumbai
FLEETX
Assistant Area Sales Manager/ Area Sales Manager
Permanent · Haldia
FLEETX
Area Sales Manager
Permanent · Tirunelveli
MINIVEL SERVICES
Area Sales Manager - Insurance Company
Permanent · Bengaluru
POLYCAB
Area Sales Manager
Permanent · Chennai
ACME SERVICES PRIVATE LIMITED
Purchase Manager For a Leading Textile Brand
Permanent · Mumbai
SBFC FINANCE
Area Sales Manager And Sales Manager- Loan Against Property
Permanent · Ahmedabad
BUSY INFOTECH
Area Sales Manager - Amritsar / Ambala / Shimla
Permanent · Ambala
GRAND CHEMICAL WORKS
Area Sales Manager- Lucknow (gt Fmcg)
Permanent · Lucknow
GRAND CHEMICAL WORKS
Area Sales Manager - Jaipur (gt)
Permanent · Kota
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
SURYA FOOD AGRO LTD
Production Manager
Permanent · Greater Noida
SHYAM STEEL INDUSTRIES
Require Area Sales Manager For Different Locations at Bihar
Permanent · Madhepura
PINKODE REALTY LLP
Hiring For Asm/Sales Managers
Permanent · Mumbai
FRQ BRO
Area Sales Manager - Oppo
Permanent · Pudukkottai
FLEETX
Area Sales Manager
Permanent · Tirunelveli
TEACHMINT
Area Business Manager
Permanent · Hubballi
MTC BUSINESS
Production Manager | Khopoli
Permanent · Khopoli
Published
Feb 22, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lisa Frank aims to renew brand with beauty line

Published
Feb 22, 2017

Nineties tween brand Lisa Frank is looking to make a comeback, launching a Kickstarter for a beauty line late last week. The line, to be created by cruelty-free beauty brand Glamour Dolls, has already tripled its $30,000 fundraising goal.

The proposed line will include six limited-edition products, including lip balm, matte mousse, liquid liner, lipstick, highlight pattern, and a make-up bag. All the products will bear Lisa Frank’s signature whimsical illustrations.


A Lisa Frank beauty brush that Glamour Dolls developed - Kickstarter: Glamour Dolls Makeup



In just seven days since the Kickstarter campaign launched, the campaign is already showing huge success - Glamour Dolls was looking to raise $30,000 by April 2nd for the project, but the project has raised well over $100,000 with over a month to go.

Lisa Frank rose to notoriety in the nineties, selling stationary, party supplies, stickers, and other small accessories with founder Lisa Frank’s girlish illustrations on them, quickly becoming the go-to stationary brand for elementary and middle-school aged girls.  With this beauty line, Lisa Frank is looking to appeal to those same girls who bought that stationary in their youth.

Kickstarter campaigns, which let consumers vote on products with their dollars, are becoming increasingly attractive for fashion brands, as they help smaller brands gain momentum and raise seed funds without a large investor. Vancouver-based athletic brand RYU apparel looks to the crowd-funding platform as a way to beta test new items. Sustainable-centric denim brand The Denim Project raised $177,000 for its first line. Famed show designer Tinker Hatfield looked to Kickstarter to raise funds for his power-lacing footwear technology. Amazon has capitalized off the innovation of crowdfunded products through Amazon’s Launchpad store, picking products from startups, accelerators, and Kickstarters to show in a dedicated section of Amazon’s website.

It is becoming more commonplace for brands, like Glamour Dolls, to look to nostalgia for inspiration. Urban Outfitters has launched several collaborative collections as of late, like a tracksuit with Juicy Couture, a retro collection with Nautica, and a 1970’s-inspired series of products with Fila. Gap recently launched 'Generation Gap", bringing in famous faces from 90's Gap ads for a star-studded campaign.

Copyright © 2022 FashionNetwork.com All rights reserved.