Lipstick looses popularity during lockdown, eyeshadow purchases increase
Lipstick sales in India have fallen during extended lockdown and consumers are favouring eye makeup products and products that focus on hygiene, as the ‘new normal’ includes face masks and working from home.
With special occasion gatherings banned under lockdown, lipstick sales have decreased and a shift towards eye makeup has been noticed by a number of cosmetics brands, TNN reported. The trend could continue for some time as most offices and workplaces, which are beginning to reopen, require employees to wear masks.
“Usage of lipsticks has got impacted with a reduction in out-of-home socialising occasions,” L’Oreal India’s director for consumer and market insights and media, Kavita Angre, told the Times of India.
“People are not using lipsticks while working from home. They do wear a lipstick when they have to make an official presentation on a video call where they’ll be visible. We foresee a shift more towards eye makeup.”
Multi-brand omni-channel beauty retailer Nykaa has seen its eyeshadows become more popular compared to other products, a spokesperson for the business told TNN. The spokesperson said that lipsticks are still doing well on Nykaa’s e-commerce store.
The increased focus on hygiene, brought on by the coronavirus pandemic, could be good for sales of health-focused lip products such as lip balms. Some are also confident that lipsticks will make a comeback before long.
“Fundamentally, we are social animals,” said Angre. “Socialising is not going to die. We will find new ways of socialising in the new normal. Eventually, lipsticks would make a comeback.”
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