8 334
Fashion Jobs
BENCHMARK SERVICES
Area Sales Manager - Sme Lap With Top Nbfc Company
Permanent · AHMEDABAD
GENIUS CONSULTANTS
Opening For Territory Sales Manager OR Area Business Manager
Permanent · NASHIK
TALISMAN HR SOLUTIONS
Area Sales Manager (Transportation & Logistics Company)
Permanent · AHMEDABAD
AUXIN RECRUITMENT CONSULTANTS
Area Sales Manager | Lap | Hyderabad
Permanent · HYDERABAD
BERGER PAINTS
Area Sales Manager Wood Coating
Permanent · ROHTAK
360 REALTORS
Hiring -Team Leader/ Sales Manager / Relationship Manager| Pune
Permanent · PUNE
LEVI'S
Senior Supply Planner
Permanent · BENGALURU
ADIDAS
Manager -Tech Infrastructure
Permanent · CHENNAI
ADIDAS
Senior Specialist - Finance Operations FP&A
Permanent · CHENNAI
ADIDAS
sr. Manager Merchandising Ecommerce - em Hub
Permanent · GURUGRAM
ADIDAS
sr. Manager- DPC Partner Program
Permanent · GURUGRAM
L'OREAL GROUP
Online Brand Manager
Permanent · MUMBAI
L'OREAL GROUP
Retail And Education Manager - Ysl
Permanent · MUMBAI
JCPENNEY
Senior Manager
Permanent · BENGALURU
DAMYAA PJ FOODS
Area Sales Manager/Regional Sales Manager
Permanent · ROHTAK
ON TIME SOLUTIONS
Branded Fmcg Company Opening For Area Sales Manager in North Kerala
Permanent ·
HECTOR AND STREAK CONSULTING
Sales Engineer / am / Manager - Ups
Permanent · MUMBAI
HDFC LIFE
Hiring For Associate Area Manager-Abp Channel
Permanent ·
STONELAM SURFACES LLP
Area Sales Manager- Project Sales
Permanent · CHENNAI
SHINE
Oracle Functional Consultant - Scm
Permanent ·
SHINE
System Administrator
Permanent ·
SHINE
Information Technology Executive
Permanent ·
Published
May 28, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Lipstick looses popularity during lockdown, eyeshadow purchases increase

Published
May 28, 2020

Lipstick sales in India have fallen during extended lockdown and consumers are favouring eye makeup products and products that focus on hygiene, as the ‘new normal’ includes face masks and working from home.

Nykaa is heavily advertising lip products on its Facebook page - Nykaa- Facebook


With special occasion gatherings banned under lockdown, lipstick sales have decreased and a shift towards eye makeup has been noticed by a number of cosmetics brands, TNN reported. The trend could continue for some time as most offices and workplaces, which are beginning to reopen, require employees to wear masks.
 
“Usage of lipsticks has got impacted with a reduction in out-of-home socialising occasions,” L’Oreal India’s director for consumer and market insights and media, Kavita Angre, told the Times of India.

“People are not using lipsticks while working from home. They do wear a lipstick when they have to make an official presentation on a video call where they’ll be visible. We foresee a shift more towards eye makeup.”
 
Multi-brand omni-channel beauty retailer Nykaa has seen its eyeshadows become more popular compared to other products, a spokesperson for the business told TNN. The spokesperson said that lipsticks are still doing well on Nykaa’s e-commerce store.
 
The increased focus on hygiene, brought on by the coronavirus pandemic, could be good for sales of health-focused lip products such as lip balms. Some are also confident that lipsticks will make a comeback before long.

“Fundamentally, we are social animals,” said Angre. “Socialising is not going to die. We will find new ways of socialising in the new normal. Eventually, lipsticks would make a comeback.”

Copyright © 2024 FashionNetwork.com All rights reserved.