Lino Perros signs Katrina Kaif as brand ambassador
Leading Indian accessories brand Lino Perros has signed Bollywood actress Katrina Kaif as its new brand ambassador. The brand was previously endorsed in the country by model and actor Lisa Haydon.
Lino Perros is looking to reach a wider audience with the new association and will soon be launching a marketing campaign featuring the actress across print, radio, and social media, along with a 45-second TVC.
"Our brand is known for its impeccable quality designs. I have no doubt about the fact that no-one can match up to Katrina's charisma and personal style as a brand ambassador. A top actress or a star creates a reflection of the consumer's self-image. The brands draw this energy to reach out to a wider audience," in a statement said Sanjay Dua, Managing Director of the company.
Commenting on the association, Katrina Kaif added, "I am delighted to be associated with Lino Perros, as they have consistently focused on providing the products that have a cut above the rest. What attracts me the most to the brand is the style and the colors that help target all the millennials."
Lino Perros is a sub-brand from Sumitsu Apparel Pvt Ltd, founded in 1999 by Sanjay Dua and Natasha Dua. It entered the Indian fashion market with men’s accessories and later moved to the women’s category for growth.
Currently, the brand has 2000 point-of-sale across 300 cities in the country and is also available on all leading e-commerce platforms like Flipkart, Amazon, Myntra, Jabong and others.
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