×
166
Fashion Jobs
RJCUBE STAFFING SOLUTIONS PVT LTD
Merchandising Manager For Garments Buying House, Noida
Permanent · Noida
ADD UR CO LLP
Production Manager
Permanent · Chennai
HR CAPITAL CONSULTING
General Manager Operations- Garment Export
Permanent · National Capital Region
THE GLOBAL ZONE HR SERVICES
Production Manager/ Manufacturing/ Engineering/ Engineer/ Production
Permanent · National Capital Region
ADD UR CO LLP
Production Manager
Permanent · Chennai
ADD UR CO LLP
Logistics Manager
Permanent · Chennai
PEEPAL HR ASSOCIATES (OPC) PVT LTD
Ceo Textile Business (Please Read The jd Before Applying)
Permanent · Hyderabad
VERUSCHKA
Social Media And PR Specialist
Permanent · MUMBAI
VERUSCHKA
E-Commerce Manager
Permanent · MUMBAI
H&M
E-Commerce Commercial Manager
Permanent · NEW DELHI
H&M
Area Facility Manager
Permanent · NEW DELHI
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
By
Fibre2Fashion
Published
Oct 15, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lingerie market expected to reach $55 bn by 2024

By
Fibre2Fashion
Published
Oct 15, 2018

The lingerie market in 2015 was worth $33 billion and is expected to grow to $55 billion by 2024, said a top official from apparel manufacturer Bodyline, quoting Transparency Market Research. He also said that the demand for lingerie is increasing every year.


One of the top drivers of the lingerie industry includes a good aesthetic with an affordable price point, according to Bodyline


“Intimate products were used as an essential innerwear by women in the past, but now they are more of an outerwear item that incorporates more aesthetic designs and fashion. Online marketers like Amazon, Zalando, Asos and other e-commerce brands are focusing on lingerie and that will improve the global demand through social media,” said Dilshan Mohamed, director of supply chain management, Bodyline.

He added that the increase in the online ordering of clothing can be attributed to factors like accurate measurement tables, attractive return policies and cheaper options.

When asked about the drivers in the lingerie market, Mohamed said, “The top three drivers are new brands and functional products with good aesthetics entering the market at more affordable prices; influence of social media and online sales; and the demand for new product categories because of fitness and lifestyle concerns.”

The Sri Lanka-based company plans to be a global player, offering lingerie manufacturing solutions and novelty to both start-ups and large brands, in the near future.

Copyright © 2022 Fibre2Fashion. All rights reserved.