Lingerie brand Enamor opens new store in Lucknow

By

Isabelle Crossley

Published
Mar 29, 2023

This week, lingerie brand Enamor opened a new store in Lucknow within the city’s Lulu Mall. The new exclusive brand outlet houses the brand’s full range of lingerie and clothing. 

“Fall in love with Enamor's lingerie collection, now available at Lulu Mall Lucknow,” announced Lulu Mall Lucknow on Facebook. “Discover the perfect pieces to make you feel confident, sexy, and empowered.”
 
The store features a wide selection of women’s lingerie and also has a dedicated section for sports bras and bralettes. The store has a range of sleepwear and a selection of athleisure wear such as leggings and graphic t-shirts.  

With a bright interior and central island featuring the brand’s best selling products, the store is designed to appeal to Gen Z and millennial shoppers. The store launched with Enamor’s latest collection of ‘A to Z’ bras, designed to be worn for any occasion and wirb a variety of clothing. The brand also recently launched its spring/ summer athleisure collection which features separates made with anti-odour, quick dry technology and breathable fabric, Enamor announced on Facebook. 
 
Enamor launched in 2001 as a joint venture with 70-year-old French heritage lingerie brand Barbara of Paris, according to the brand's website. Enamor is a Modenik Lifestyle Private Limited owned brand and retails through exclusive brand outlets across India as well as its dedicated e-commerce store.