Linen Club opens new store in Lucknow

By

Isabelle Crossley

Published
Mar 9, 2023

Clothing brand Linen Club has opened a new exclusive brand outlet in Lucknow in the city’s Lulu Mall. The new store retails the brand’s full selection of men’s ethnic and fusion wear, all made from linen.

“Step up your style game with Linen Club, now open at Lulu Mall Lucknow,” Lulu Mall announced onFacebook on March 8. “Elevate your wardrobe with premium quality linen clothing for men, and experience the ultimate in comfort and style.”
 
The store has an open storefront and bright, spacious interior. Natural wood fixtures and gold accents create a classic aesthetic and the store has dedicated segments for both ready-to-wear and its tailoring service, which includes a wide array of linen textiles. 

LinenClub focuses on linen garments, choosing the textile for its comfort and wearability. The brand retails garments including shirts, blazers, waistcoats, and kurta sets among others. Linen Club’s latest collection features a wide range of colours ranging from neutrals to pastels and jewel tones and mix of casual short sleeved shirts for warmer weather and more structured waistcoats suitable for occasion wear. 
 
Owned by the Aditya Birla Group, Linen Club describes itself as the pioneer linen brand of India with over six decades of experience with the textile. The brand made a name for itself as a textile manufacturer and increased its focus on ready-to-wear from 2017.