Lifestyle International enters beauty segment with launch of 'Iksu'

By

Maverick Martins

Published
Jun 22, 2022

Fashion retailer Lifestyle International has entered the beauty segment with the launch of its first-ever beauty brand ‘Iksu’.

The brand offers an extensive range of face products including foundations, concealers, blushes, and highlighters. The range also includes eye products like eyeliners and kohl pencils along with shades of lipsticks and nail paints.

The brand sees huge growth potential in the beauty segment in India and banking on its affordable pricing for growth in this space. Iksu claims to be free from animal cruelty, sulfates, and parabens.

Commenting on the launch, Devarajan Iyer, CEO at Lifestyle International in a statement said, “We are extremely excited to enter the beauty segment with the launch of Lifestyle’s first-ever makeup brand. Iksu is for women who express and celebrate their beauty. Consumers can expect quality as well as affordability from the Iksu range. With the launch of Iksu, Lifestyle continues to be a one-stop destination for everything from apparel to footwear, accessories, and beauty.”

Iksu brand will be available across all Lifestyle stores in the country and online.