Lifestyle brand Eume partners with Chennai Super Kings
Lifestyle brand Eume has partnered with Indian Premier League (IPL) team Chennai Super Kings (CSK) as their official mask partner for the upcoming 2020 IPL season.
As part of the association, Eume will be providing CSK players and their support staff with protective gear like masks and more. The brand is banking on the popularity of the CSK and IPL, which is the most-watched sports broadcast to strengthen its presence and expects sales to pick up during the IPL.
Commenting on the association, Naina Parekh, founder and director of Eume, in a statement said: “We are extremely honored to have inked this historic association with MS Dhoni-led Chennai Super Kings. We are delighted that our masks shall play a pivotal role in keeping the teams safe during the pandemic while significantly contributing to the sporting community.”
CSK CEO,KS Viswanathan, added: “It’s essential to wear a high-grade mask during the pandemic. Eume’s advanced technology keeps you safe and their aesthetically designed masks are easy to wear during outdoor activities.”
The brand has launched special edition masks, similar to the ones worn by their players, which are currently being sold on all leading e-commerce platforms and Eume’s website.
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