Lifestyle announces flagship omni-channel sale event

By

Isabelle Crossley

Published
Dec 27, 2022

Multi-brand fashion and lifestyle business Lifestyle has launched its flagship sale event to offer 50% off a wide selection of clothing, accessories, and other goods with the aim of boosting sales after Christmas. 

Lifestyle’s flagship sale covers product categories including apparel, beauty, watches, fragrances, footwear, handbags, and accessories among others, PR Newswire reported. The business also partnered with Bollywood celebrity Salman Khan to promote his apparel brand Being Human as part of the sale event, Lifestyle announced on Facebook. 
 
In order to boost sales, Lifestyle has partnered with credit cards Icici and One Card to offer these credit card users a minimum 10% discount of orders totalling Rs 7,500 and up for Icici and Rs 3,500 and up for One Card. The business is also offering shoppers paying with digital payments feature Paytm a Rs 750 cash-back deal on orders totalling over Rs 2,999 and over. 

Lifestyle is part of Dubai-based retail and hospitality conglomerate The Landmark Group and retails in India through its dedicated e-commerce store and its brick and mortar stores across the country. Brands which retail through Lifestyle include Levi's, Vero Moda, Maybelline, Jack and Jones, Pepe, Melange, Kappa, Van Heusen, And, Biba, Skechers, Code, Forca, Allen Solly, Baggit, Titan, Fossil, and Catwalk among others.