Libas names Sara Ali Khan as brand ambassador
Ethnic wear brand Libas has named Bollywood actor Sara Ali Khan as its first celebrity brand ambassador.
The brand will start its association with the actor with their Spring/Summer 2022 campaign ‘#TheresAlwaysALibas’.
Commenting on the association, Sidhant Keshwani, CEO managing director of Libas in a statement said, “We are very excited to have Sara on board. Simple, confident and comfortable in her own skin, she perfectly embodies the spirit of Libas; she is someone whose personal style resonates with Libas’ philosophy. She organically endorses wearing ethnic wear in her personal style which makes her a natural choice for the brand.”
Sara Ali Khan added, “I am overjoyed to share this association with Libas; Libas has the most comfortable ethnic wear styles. The brand gives a refreshing outlook to Indian ethnic fashion and makes the category an effortless choice for all occasions.”
Libas has a strong presence in the women’s ethnic wear market in north India and sells through its website with delivery across India. The brand plans to scale up its offline presence to 200 stores by 2025 across India with focus on metros, and tier 1, 2 cities.
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