Published
Oct 27, 2022
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Libas focuses on offline expansion with four new addresses

Published
Oct 27, 2022

Libas has opened four new stores across Lucknow, New Delhi, and Pune. With its latest launches, the women’s ethnic wear brand has added a total of 9,000 square feet of retail space to its brick-and-mortar portfolio. 

Sara Ali Khan in Libas' new collection - Libas- Facebook


Libas opened two new stores in New Delhi, located in the metro’s Lajpat Nagar and Amar Colony, the brand announced on Facebook. The brand also recently opened a store each in Lulu Mall in Lucknow and Phoenix Mall in Pune. 
 
The brand plans to continue to expand its brick-and-mortar presence and open new stores across Pune, Chandigarh, Mumbai, and Bengaluru in the near future. Earlier in the year, the brand had announced plans to increase its focus on offline retail and open 50 stores in the 2023 financial year which ends on March 31, 2023. 

“While Libas was conceptualised as an e-commerce brand and we have had immense success with the same, traditional brick-and-mortar were always on our radar for a holistic omni-channel presence,” said Libas’ CEO Sidhant Keshwani, Indian Retailer Bureau reported. 
 
Along with expanding its retail footprint across India, Libas has recently expanded its product categories to include loungewear and children’s wear. The brand is expecting strong festive sales this winter season, boosted by the addition of new stores. 

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