Levi’s collaborates with Deepika Padukone to launch new collection

By

Maverick Martins

Published
Oct 8, 2021

Denim brand Levi’s has collaborated with actor and its global brand ambassador Deepika Padukone to launch a new collection titled ‘Levi’s x Deepika Padukone’.
 

The Levi’s x Deepika Padukone collection will include a range of jeans and denims, athleisure pieces, edgy faux leather pants, and oversized shirts.
 
Commenting on the collection, Sanjeev Mohanty, managing director of Levi’s South Asia, Middle East and Africa in a statement said: “We are absolutely thrilled that Deepika Padukone’s first collaboration as brand ambassador for Levi’s is so iconic yet personal. We wanted to work with Deepika because of her iconic sense of style and its influence on consumers. Her understanding of colours, fabrics and silhouettes is unique and extremely individual. With this collaboration, we see the inclusion of newer fabrics, finishes and fits.”

Padukone added: “The endeavour with my first-ever collaboration with Levi’s was for it to be an authentic representation of my personal style. And I believe we’ve been able to stay true to that vision.”
 
The Levi’s x Deepika Padukone collection will be available at Levi’s retail outlets, Levi’s website, and select partner e-commerce platforms.