Apr 4, 2023
Les Petits strengthens brand portfolio with onboarding of ‘Off-White’ brand
Apr 4, 2023
Les Petits has strengthened its brand portfolio by acquiring the rights to sell the kids wear collection from the house of Off-White in India.
With the onboarding of the Off-White brand, Les Petits has entered the kid’s luxury streetwear market. The brand’s collection includes t-shirts, lowers, dresses, and accessories among others.
Commenting on the launch, Swati Saraf, president of Les Petits in a statement said, “The onboarding of Off-White was a conscious decision to bring the brazen and playful zest of the spring/ summer season. It exhibits a casual-cool aura providing optimal comfort while embracing fashion with sheer versatility.”
“Launching the brand with the spring/summer collection gives a refreshing look to the kids matching the exuberance of the season,” Saraf added.
The collections from Off-White brand will be available in all the Les Petits stores as well as the online platform.
Swati Saraf launched Les Petits in 2011 with the aim of offering a multi-brand selection of luxury children’s wear for ages 0 to 14 from brands including Versace, Moschino, and Fendi among others.
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