Lenskart partners with Rahul Mishra for Paris Haute Couture Week showcase
Eyewear retailer Lenskart has partnered with designer Rahul Mishra and will showcase a range of design-led eyewear as part of Mishra’s fashion show at Paris Haute Couture Week on the evening of July 4.
At 5pm, French time, Lenskart will make its Partis Haute Couture Week debut, the brand announced in a press release. Through its collaboration with Mishra, the brand aims to present its eyewear as not just practical but also a form of self expression.
“We’re building Lenskart as the ultimate fashion destination for eyewear and are passionate about introducing design-led concepts and innovation that can deliver breakthrough products and experiences,” said Lenskart’s marketing AVP Sasha Chhetri in a press release. “Our collaboration with Rahul is strategised with this unified vision- to be a one-of brand that bridges the world of eyewear, expression, and lifestyle.”
The collaboration is part of Lenskart’s ‘Do More, Be More’ philosophy, according to the brand. By presenting its eyewear to a global, luxury audience, Lenskart will reach new demographics and markets.
“Our ‘the Tree of Life’ collection celebrates opulence with a strong palette of gold and black and focuses on high precision craftsmanship and construction has revolutionised and disrupted the eyewear market in India and gained a commendable footprint in the global landscape,” said Rahul Mishra in a press release. “They indeed make a great partner for collaboration.”
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