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Published
Jul 4, 2022
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Lenskart partners with Rahul Mishra for Paris Haute Couture Week showcase

Published
Jul 4, 2022

Eyewear retailer Lenskart has partnered with designer Rahul Mishra and will showcase a range of design-led eyewear as part of Mishra’s fashion show at Paris Haute Couture Week on the evening of July 4. 

Lenskart eyewear with couture by Rahul Mishra - Lenskart- Facebook


At 5pm, French time, Lenskart will make its Partis Haute Couture Week debut, the brand announced in a press release. Through its collaboration with Mishra, the brand aims to present its eyewear as not just practical but also a form of self expression.  

“We’re building Lenskart as the ultimate fashion destination for eyewear and are passionate about introducing design-led concepts and innovation that can deliver breakthrough products and experiences,” said Lenskart’s marketing AVP Sasha Chhetri in a press release. “Our collaboration with Rahul is strategised with this unified vision- to be a one-of brand that bridges the world of eyewear, expression, and lifestyle.”

The collaboration is part of Lenskart’s ‘Do More, Be More’ philosophy, according to the brand. By presenting its eyewear to a global, luxury audience, Lenskart will reach new demographics and markets.  

“Our ‘the Tree of Life’ collection celebrates opulence with a strong palette of gold and black and focuses on high precision craftsmanship and construction has revolutionised and disrupted the eyewear market in India and gained a commendable footprint in the global landscape,” said Rahul Mishra in a press release. “They indeed make a great partner for collaboration.”

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